Welcome to Mable 2.1

Last updated: June 30, 2026

More Control. More Transparency. Better Optimization.

With Mable 2.1, Mable Pro receives its biggest update to date.

This release gives you new ways to understand the customers behind your performance, define what success looks like for your business, and optimize toward the outcomes that matter most to your business.

Whether your goal is acquiring new customers, increasing subscription revenue, reducing returns, or optimizing for contribution margin instead of pure revenue, Mable 2.1 gives you the tools to do so.

Discover completely new features and take full control of capabilities that were previously configured and managed for you in the backend by the Mable team.

With Mable 2.1, these features are now available directly in the Mable dashboard. You can configure them yourself, adapt them as your business evolves, and gain full transparency into how your settings influence analytics, audiences, and campaign optimization.

What's New in Mable 2.1?

Mable 2.1 introduces both brand-new features and features that were previously available but managed in the backend by the Mable team on your behalf.

*Features that previously only existed in the backend and are now coming to your Mable dashboard are marked with an .

With Mable 2.1, you get full access and the possibility to configure them yourself to fit your business needs.

Event Control

The new Event Control screen gives you full control over the events and conversion values used for optimization and reporting across all destinations.

New in 2.1

  • Custom Mable Events*

  • Custom Conversion Values*

  • New Customer Timeframe Settings*

  • CV Filters

  • Customize your Purchase Event

→ Read the Event Control Guide

Audiences

The new Audience screen allows you to create and manage audiences directly within Mable.

New in 2.1

  • Audience creation and management*

  • Audience activation across destinations*

→ Read the Audience Guide

Segments & Analytics

The new Segments and Analytics areas help you better understand your customer base and identify growth opportunities.

New in 2.1

  • Customer segmentation*

  • Segment analytics

  • Acquisition analytics

  • Returns analytics

  • Subscription analytics

  • Customer overview analytics

→ Read the Segments Guide

→ Read the Segment Analytics Guide

Profitability Optimization

Mable 2.1 introduces profitability-based optimization through Cost of Goods Sold (COGS) and Contribution Margin (CM1).

New in 2.1

  • COGS management*

  • Profitability-based (CM1) conversion values*

Home Screen Updates

Key customer and segment insights are now available directly on the Home Screen, making it easier to monitor performance at a glance.

→ Read the Home Screen Guide

Getting Started

To get the most out of Mable 2.1, we recommend the following order:

  1. Review the Event Control Guide.

  2. Configure your New Customer Timeframe.

  3. Add COGS data and activate the CM1 purchase and CM1 new customer purchase events for your destinations.

  4. Create your first Audiences and Segments.

  5. Explore Segment Analytics and adjust your optimization strategy.

Mable 2.1 unlocks a new level of Algorithm Data Optimization by combining advanced optimization controls with deeper customer intelligence and profitability-focused decision-making.

We're excited to see how these new capabilities impact your advertising performance.

If you have any questions, our Customer Success team is always happy to help.

Welcome to Mable 2.1

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