How to use Mable for your TikTok Campaigns

Last updated: April 23, 2025

Steps to use Mable for your TikTok campaigns:

  1. Open the TikTok Ads Manager and select your Ad Account.

  2. Navigate to the “Campaign” section.

  3. Click on the “Create” button to begin setting up a new campaign.

  4. Choose your advertising objective (preferably Sales) and select your desired campaign type.

  5. Select your optimization goal, choose your Mable dataset under "Data Connection" and your optimization event.

    For the best results, choose “Conversion” as the optimization goal and "Purchase" as optimization event

    Be mindful of selecting the right setup that best fits your campaign objectives and strategies. Tailor the configuration to suit the type of conversion or audience targeting you plan to optimize for.

  6. Proceed with creating your campaign and click “Publish”.